The number of enemies increases with each wave of attacks on the tower defense defeated enemies yield cash or other resources necessary for the player to build new towers in strategic locations, with different towers often having unique and specific abilities. Tower defense is a genre within strategy and puzzle games, in which players eliminate waves of enemies by building defense towers. While it’s generally agreed that the first tower defense game was available for Atari in 1990, Ninja Kiwi can boast that they developed and launched one of the first commercially successful tower defense games in 2007, when they launched the first Bloons TD game. We’re particularly excited about the timely opportunity to work with ESL Gaming as we are pleased to officially announce that Bloons TD Battles 2 will launch later this year,” they said.Ībout Ninja Kiwi - a pioneer in tower defense games since popularizing the genre 14 years agoįounded in 2006 by brothers Chris and Stephen Harris, Ninja Kiwi’s success has been built around a passion for gaming, which in turn helped create a strategy gaming subgenre. “By joining MTG we will gain access not just to resources to further develop our existing games and launch new ones, but also to the wealth of skills and know-how across the companies within MTG’s GamingCo that will allow us to deliver even better games to our longstanding community. We have developed our relationship over a number of years and have often discussed the opportunities of working together.” Ninja Kiwi’s Co-founders, Chief Executive Officer Chris Harris and Chief Creative Officer Stephen Harris, commented: We’re very pleased that Ninja Kiwi is joining MTG and our growing gaming vertical, further broadening our offering through the introduction of a new genre,” she added ”The strong organic traffic to Ninja Kiwi’s portfolio of games is hugely impressive, as is the company’s successful combination of paid and in-app purchase models in its pricing structure - both are testament to the quality of the titles that Ninja Kiwi has created. Its evergreen Bloons IP and gaming platform has introduced millions to the tower defense genre, combining puzzle and strategy elements in games developed mainly for mobile platforms.” “Ninja Kiwi has popularized the entire genre of tower defense games, and continues to pioneer it. MTG’s Group President and CEO Maria Redin commented: MTG has earlier today announced its intention to carry out a private placement of class B shares, the proceeds of which will be used to finance the cash portion of the consideration. 56% of the up-front consideration will be paid in cash and 44% in newly issued MTG class B shares.The earn-out payments are based on Ninja Kiwi’s financial performance and will be paid over three years. The earn-out payments and share components are structured to align MTG’s and Ninja Kiwi’s long-term economic incentives. #BLOONS TD BATTLES NINJA KIWI FREE#Up-front consideration of approximately SEK 1,217 million (NZD 203 million), on a cash and debt free basis, and earn-out payments at an expected value of approximately SEK 406 million (NZD 68 million) in aggregate.Revenues come from both purchase of the games, and in-game purchases. The company is a highly profitable market leader in the tower defense genre, with gross revenues in 2020 amounting to SEK 337 million (NZD 56 million) and an adjusted EBITDA of SEK 168 million (NZD 28 million).Ninja Kiwi has a diversified games portfolio consisting of over 25 premium and free-to-play games which the company has managed to innovate by building and improving games around the all-star IP Bloons.Ninja Kiwi is a mobile and online video game developer founded in Auckland, New Zealand, in 2006 by brothers Chris and Stephen Harris.After completing the acquisition, MTG holds strong positions in the city building and strategy genres through InnoGames, mobile racing through Hutch, idle games through Kongregate and tower defense through Ninja Kiwi. Ninja Kiwi broadens MTG’s gaming vertical to cover a new gaming genre, tower defense strategy games, with a total of approximately 140 million downloads to date and 6.2 million monthly active users. The acquisition of Ninja Kiwi marks an important next step in the build-up of a diversified gaming segment with high-quality gaming companies and is in line with MTG’s strategy to drive value creation through organic growth and strategic M&A. MTG has today entered into an agreement for the acquisition of the New Zealand based mobile games developer Ninja Kiwi, which was first announced to be in negotiation on 14 January 2021.
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